Use Chewing Gum, Bandaids and Scotch Tape to Create New Products

I recently read an article on TreeHugger by Katherine Martinko. The headline “UK Company Transforms Old Jeans into Stylish Sunglasses” caught my eye. Using old assets to create new products is something I’ve been focusing on lately and it intrigued me that this small company could make sunglasses out of discarded denim. Repurposing old material … More Use Chewing Gum, Bandaids and Scotch Tape to Create New Products

Trivia Isn’t Trivial

At Least Not For the Players and the Companies Using it to Promote their Products From all the projects I’ve done as a business and marketing consultant for startups and entrepreneurs this has been one of my favorite. Large companies have been using crowd sourcing to gather data during product development phases for a while now. … More Trivia Isn’t Trivial